Privacy Policy

1. Introduction

ProductTryOn ("we," "us," or "our") operates the producttryon.com website and provides virtual try-on software services to ecommerce merchants ("Services"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website or use our Services.

2. Information We Collect

2.1 Merchant Information

When you create a merchant account or request early access, we collect:

• Name and email address
• Company name and website URL
• Ecommerce platform and product category
• Billing and payment information (processed by Stripe)

2.2 Customer Photos and Try-On Data

Customer photos are processed entirely in the browser. When an end customer uses the virtual try-on feature on a merchant's store, their photo is processed locally on their device using client-side AI models. Photos are never transmitted to or stored on our servers unless the customer explicitly chooses to save or share a try-on image.

2.3 Website Analytics

We collect standard analytics data including pages visited, referral sources, browser type, device type, and approximate location (country/region level). We do not use this data to identify individual visitors.

3. How We Use Information

• Provide, maintain, and improve our Services
• Process transactions and send billing communications
• Respond to support requests and inquiries
• Send product updates and marketing communications (with opt-out)
• Analyze usage patterns to improve the product
• Comply with legal obligations

4. Data Sharing

We do not sell personal information. We share data only with:

• Service providers — payment processing (Stripe), email delivery, hosting (AWS), and analytics services that process data on our behalf
• Legal requirements — when required by law, court order, or governmental authority
• Business transfers — in connection with a merger, acquisition, or sale of assets, with notice to affected users

5. Biometric Data and Photo Privacy

Our virtual try-on technology uses facial landmark detection and body pose estimation to overlay products on customer images. This processing occurs entirely within the customer's browser. We do not:

• Collect, store, or transmit biometric identifiers
• Create biometric templates or facial recognition profiles
• Upload customer photos to our servers for processing
• Share customer images with any third party

This architecture ensures compliance with biometric privacy laws including the Illinois Biometric Information Privacy Act (BIPA), Colorado Privacy Act, and similar regulations.

6. GDPR Compliance (EEA Users)

If you are located in the European Economic Area, you have the right to:

• Access, correct, or delete your personal data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

Our legal basis for processing merchant data is contractual necessity (to provide the Services) and legitimate interest (to improve and market our product). Contact us at privacy@producttryon.com to exercise any of these rights.

7. CCPA Compliance (California Residents)

California residents have the right to know what personal information we collect, request deletion of their data, and opt-out of the sale of personal information. We do not sell personal information. To make a request, contact privacy@producttryon.com.

8. Data Retention

Merchant account data is retained for the duration of the business relationship plus 30 days after account deletion. Analytics data is retained in aggregate form. Customer try-on session data is not retained on our servers as it is processed client-side.

9. Security

We implement industry-standard security measures including encryption in transit (TLS 1.3), encryption at rest, access controls, and regular security audits. Our browser-based processing architecture minimizes the attack surface for customer photo data by keeping it on the customer's device.

10. Cookies

We use essential cookies to maintain your session and preferences. We use analytics cookies to understand site usage. You can control cookie preferences through your browser settings. Our Services function without non-essential cookies.

11. Children's Privacy

Our Services are directed to businesses, not individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected data from a child, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered merchants of material changes via email. The "Last updated" date at the top indicates the most recent revision.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, contact us at:

Email: privacy@producttryon.com
Website: producttryon.com/contact